GoodlifeMe Privacy Policy

Last Updated: 1 October 2015

Your privacy is important to GoodlifeMe AB ("GoodlifeMe"). This Privacy Policy is a part of the Terms and Conditions which govern the use of the Sidekick Application (the "Application"). The Privacy Policy covers how GoodlifeMe collects, uses, discloses, transfers, stores and otherwise processes personal data that GoodlifeMe receives when you use the Application.

By downloading, installing, accessing and/or using the Application, you accept and agree to the Terms and Conditions applicable at any time, including this Privacy Policy, and hereby grant GoodlifeMe a permission to process your personal data as further described below. You can withdraw your consent for the processing of your personal data at any time by contacting GoodlifeMe at In such circumstances you may however need to terminate your use of the Application.

You may use the Application to a limited extent without providing any personal data. However, you may not be able to use most of its features. If you do not agree to the Terms and Conditions, including this Privacy Policy, you are not authorized to further access and/or use the Application.

Please take a moment and read the Privacy Policy and let GoodlifeMe know if you have any questions.

Collection of Personal Data

GoodlifeMe will process your personal data, mainly such personal data that is provided directly or indirectly by you when you use the Application. What data GoodlifeMe collects greatly depends on what data you voluntarily provide in relation to your use of the Application. For example, when you register an account in the Application you provide GoodlifeMe with a variety of information about you, such as your name, address, phone number, e-mail address and contact preferences. You may also choose to provide further account data, such as your personal photo, information about your friends also using the Application etc.

When you start using the Application and its features you may furthermore provide GoodlifeMe with certain data, including but not limited to information on your training routines, what you eat and other health related information such as your blood pressure, medications, weight and height. We may also collect information on how you search in the Application and otherwise use the Application.

The Application also includes various location-based features, such as mapping outdoor fitness activities. In order to be able to provide you with that kind of service features GoodlifeMe may also collect, your location data, including the real-time geographical location of your device, and store information about where you are located, such as by converting your IP address into a rough geolocation.

Use of your Personal Data

GoodlifeMe's primary goal of processing your personal data is to fulfill its commitments towards you as a user of the Application and to be able to develop and improve the Application. GoodlifeMe may therefore use your personal data to provide you with services that are personalized. GoodlifeMe may also process your personal data for purposes such as data analysis and research to improve GoodlifeMe's services and customer communications.

GoodlifeMe's ambition is to inform and entertain you as a user of the Application and provide you with useful and requested services. Therefore, GoodlifeMe will also process your personal data in order to provide you with relevant information, offers and services from GoodlifeMe or its partners, which GoodlifeMe thinks might be of interest to you based on your use of the Application. Regarding information from one of GoodlifeMe's partners, that partner may also process your personal data to provide you with relevant information, offers and services.

GoodlifeMe will also process your personal data to send you important notices, such as changes to GoodlifeMe's Terms and Coditions as well as changes on features of the Application.

In case of direct marketing messages from GoodlifeMe or GoodlifeMe's partners and/or affiliates, such messages will be sent to you via your account, your e-mail address, mobile phone or other similar devices. By accepting this Privacy Policy you agree to that GoodlifeMe may send such messages to you. You have the right to decline to receive such direct marketing messages which you do by opting out anytime by unregistering by sending an e-mail to or by using the link provided in each and every direct marketing message.

Collection and Use of Non-Personal Data

GoodlifeMe may also anonymize some personal data in order to collect, use, transfer, and disclose such data to any third party for any purpose, for example for health research purposes. Such non-personal data cannot be associated to any specific individual – neither directly nor indirectly - and is therefore not regarded as personal data.

GoodlifeMe may also collect non-personal data such as information on occupation, language, zip code, area code, unique device identifier, location, and the time zone where the Application is used so that GoodlifeMe can better understand its customer's behavior and to improve the Application. All the collected information will be anonymized.

If non-personal data is combined with personal data, such data will be treated as personal data for as long as the data remains combined.

Disclosure to Third Parties

Under certain circumstances GoodlifeMe may share personal data with third parties without further notice to you. Such third parties include;

All users of the Application will be able to see basic information such as your username and profile picture. Depending on your account settings, you can also share additional information with other users of the Application.

GoodlifeMe may share your personal data with companies who provide services to GoodlifeMe within the framework of the Application, such as hosting, information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in GoodlifeMe's and its partners' products and services and conducting customer research or satisfaction surveys.

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for GoodlifeMe to disclose your personal data. GoodlifeMe may also disclose your personal data if GoodlifeMe determines that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

GoodlifeMe may also disclose your personal data if we determine that disclosure is reasonably necessary to enforce our Terms and Conditions or to protect our operations or users. Additionally, in the event of reorganization, merger, or sale, GoodlifeMe may transfer any and all personal data we collect to the relevant third party.

Protection of Personal Data

GoodlifeMe takes precautions, including administrative, technical, and physical measures, to safeguard your personal data against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration and destruction. We store the personal data you provide encrypted on computer servers that are located in controlled facilities. We restrict access to personal data to our employees, contractors and agents who need access in order to operate, develop, or improve our services and the Application.

When you enter sensitive personal data in the Application we try our outmost to encrypt the transmission of such personal data using secure socket layer technology ("SSL"). We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it.

Integrity and Retention of Personal Data

We will process and retain your personal data as long as you use the Application, or our partners' or affiliates', services or offers, unless a longer retention period is required or permitted by law.

Access to Personal Data

You have the right to upon request, once a year, free of charge, receive information on what personal data we have stored about you and how this personal data is used. The request must be sent to us in writing. You also have the right to request, in writing, the rectification of inaccurate personal data and to withdraw your consent to our processing of your personal data.

Access, correction, or deletion requests can be made by contacting GoodlifeMe by sending an e-mail to

Transfer of Personal Data to third parties in other countries

If you provide personal data through the Application you acknowledge and agree that such personal data may be transferred from your current location to our offices and servicers of those of our affiliates or contractors, which may be located all over the world, including in the United States. Your use of the Application followed by your submission of any personal data represents your agreement to such transfer.